That very astute question is one I’ve been asked a fair number of times during the last few weeks The answer is two-fold, actually:
- The subjects were on my mind, and
- Many will be tied together shortly.
If you would take a trip down memory lane on this blog, it started once upon a time as a political commentary blog. Then it sat for some time, for the impetus behind it was to show a friend of mine from behind the scenes on how to gain in rankings and in readership in a current events blog. He got the point, started his own and is doing quite well with it.
Then I opted to adjust the blog’s focus from that political commentary to one that is all about writing. After all, the header text, my WP user name and my occupation is writing.
Each time this blog has sat without new content over time, it dropped in the rankings. That data will be tied in as the self-promotion for freelancers line continues shortly.
When I changed themes, traffic dropped, although content was posted pretty regularly. That might be a coincidence, but I didn’t change the appearance as an experiment factor. Things behind the scenes just weren’t working any more.
Google has to correlate prior content with current content to sustain the blog’s reputation — for what it’s known. That tie-in will be presented soon as well, and it’s an on-going process.
The three entries that are password-protected will also be tied in soon and on three fronts — content, search engine visibility and page rankings.
Why haven’t I just explained each point in individual posts and be done with it? Because sometimes, it’s an example that has been experienced that draws a clearer picture. As freelancers, the words we use paint those pictures, and at times, the words are drawn from experience, and sometimes they’re drawn from what we’ve already read.
Also to be brought up later: The importance of cross-linking or intra-site navigation links. (See where that hint is leading?)
- Using SEO Principles in a Freelancer’s Personal Blog (wordsmithworks.org)
- How important is the Google freshness factor for businesses? (marketing.yell.com)
- Raising the Page Rank of Your Site – Things You Need to Know (boldstate.com)